Wednesday, 2 May 2012

What kind of media institution might distribute your media product and why?









mediapack_art.jpg

Venue is the premier arts, entertainment and leisure guide for Bristol and Bath and is described as an 'essential part of the cultural mix that makes the area so popular'. It is a weekly magazine that has been published since 1982. it is both authoritative and humorous - this ensures a wide and loyal readership. Venue reaches a significant audience of young, intelligent, hip, active, urban adults who use the magazine each week to plan their leisure time. The magazine distributor is Simon Butler. 
The magazine is sold through traditional retail outlets as well as numerous bars and art centres and is often polybagged with one of Venue’s annual supplements. The picture on the right shows the the supplements. 'Inside Out', for example, is a lifestyle magazine which includes information about things like furnishings and antiques in the area. The 'Folio' and 'Eating Out West' magazines are about fine cuisine and where to eat in Bristol/Bath.

I think there is a gap within Venue's distribution for WOBBLE. They don't distribute a magazine which purely concentrates on electronically produced music. 

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